What Men Want


As the corporate world is making way for the next generation of executives, it’s no longer just women jumping on the trend of undergoing anti-ageing treatments and full-scale plastic surgery. With the ability to achieve a variety of aesthetic goals with minimal recovery periods, men are not only turning back the clock, they reinventing the rules in cosmetic treatments and surgical procedures.

Historically, plastic surgery has often been associated with women. Yet more men than ever before are seeking cosmetic and plastic surgery to remain competitive in an increasingly youthful corporate environment.

In fact, men are keen to drink from the same fountain of youth as women. Perhaps blame it on the ‘youth market’ where online profiles, selfies on Instagram and the value that young men bring to the corporate game by young management has fuelled this trend.

So much, men are equally as obsessed as women are with their eyes, breasts, double chins, love hands and condition of their skin.

Of course, not every man-about-town is looking for chiselled pecs, a more contoured jawline, slimmer waist or a brand-new nose. Though younger men tend to focus on physical enhancements there is an increasing number of 35-45-year-old men who prefer to seek out minimally invasive anti-ageing procedures including anti-wrinkle injections, lasers and liposuction.

The same can be said of the more mature male.

In the same way, there is a growing trend in the number of middle-aged men shedding the ‘father-figure’ look. While men are less fixated with their wrinkles as they age, sagging jowls and drooping brows remain a concern. Now the game plan includes anti-wrinkle injections above the brow, acne and skin pigmentation removal treatments and collagen-producing dermal fillers to augment, plump and contour the cheeks, jowls and jawline— results that leave them maintenance free for many months.

Additionally, male breast reduction, tummy tucks, liposuction and blepharoplasty are also leading the charge along with tattoo removals — all of which are equally pushing the envelope.

But one thing that most men have in common is that most have adopted a multi-disciplinary approach to correct and prevent the visible signs of ageing with minimal fuss.

New Surgical Trends

The number of men considering plastic surgery is also breaking new ground. And what men want is sometimes very similar to women.

Over the past decade, surgical procedures for gynaecomastia [the enlargement of breast tissue] has been on the rise with the condition very common in men of any age, shape or size. Whether the condition is caused by hormonal changes, weight gain or the use of anabolic steroids, the emotional impact is still the same and no amount of dieting or exercise will reduce the condition if there’s a natural hormone imbalance.

The good news is that male breast reduction surgery can be performed at any age, but only when the breasts are fully developed. The condition may be treated by liposuction or surgically removing the tissue particularly when gynaecomastia is primarily the result of excess fatty tissue.

Various techniques may be used for breast reduction, however, the most will be discussed before any surgery.

Gynaecomastia may be treated with liposuction, surgical excision (removal of tissue) or sometimes both. In cases where gynaecomastia is primarily the result of excess fatty tissue, liposuction techniques alone may be used, however, the patient’s age and skin elasticity will be considered to ensure that the procedure will give good results.


So what is involved?

f surgery is recommended, an incision will be made where glandular breast tissue or excess skin has formed to remove or correct gynaecomastia. The procedure is necessary when it’s required to reduce the areola or reposition the nipple. The type of scarring will also depend on a number of unique conditions but Dr Chang will aim to hide the incisions within the skin creases or at the edges of the areola.

The less-invasive alternative is liposuction, which involves infiltrating fluid into the tissue before a cannula (a thin hollow tube) is inserted through a small incision. To loosen excess fat, the cannula is moved back and forth in a controlled motion before being removed from the breast by vacuum suction.

Mostly performed as an outpatient under local anaesthesia, recovery time will be faster, with most of the swelling, bruising and tightness subsiding within three-four weeks. If the patient continues with any form of substances that can again, trigger gynaecomastia, residual tissue may grow back.

As with any surgical procedure, breast reduction is not without risks, which will be discussed at the initial consultation and monitored during the post-operative care period. The procedure takes approximately 90 minutes and can involve either or a combination of liposuction and surgical incisions.

The initial recovery period takes between 10-14 days though patients are advised to limit all physical activities for up to six weeks following surgery.

Coming a close second is liposuction to reduce stubborn love-handles which diet and exercise cannot shift. Performed at our clinic, the recovery time is less drastic to busy lives and the discreet sutures where tiny access incisions were made are removed within a week to 10 days.

What men want

From the sales office to the head of the boardroom; an image is everything.

Our MediSpa offers a number of optimal treatment plans including anti-wrinkle injections, dermal fillers, collagen induction therapy, IPL [Broadband Light] and laser photorejuvenation treatments.

Some are also offered during the extended lunch-hour – in particular, procedures that offer a quick recovery period and achieve natural looking results.

Game, set and match.